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Nestlé India launches the Healthy Kids Programme in Jaipur and Ajmer

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26 Apr, 17 13:15
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Udaipur: Nestlé India in association with Magic Bus India Foundation, one of the largest children's organisations in India,recently launched their flagship Nestlé Healthy Kids programme in Jaipur and Ajmer for encouraging healthier living among adolescents by creating awareness regarding nutrition, health and active living. This programme will reach out to 10,000 students from marginalized communities.
The objective of this programme is to create awareness about healthy eating, active lifestyles and public health facilities among adolescents, with a special focus on girls. Along with students, this programme will also include interaction with parents through workshops to encourage them to implement healthy habits in their homes.
Nestlé India's partnership with Magic Bus began in 2014, and has till date reached out to over 130,000 adolescents, supporting them to make healthy choices. Under this programme, each student undergoes yearlong sessions on nutrition and a healthy and active lifestyle. Through the Magic Bus childhood to livelihood approach and special interactive sessions, children are encouraged to practice nutritious and healthy living and made aware of several health schemes and benefits offered by the government.
Commenting on the roll-out, Mr. Sanjay Khajuria, Senior Vice President - Corporate Affairs, Nestlé India says, "Based on our core areas of Nutrition, Health and Wellness, the Nestlé Healthy Kids Programme has been developed with a focus to provide nutrition education to adolescents. Education is a powerful tool for ensuring that children understand the value of nutrition and physical activity and continue leading healthy lives as they grow older. We are planning to reach out to over 1,40,000 beneficiaries pan-India through our Healthy Kids programme this year, as part of our constant endeavour to create awareness on nutrition and health. "
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