JK Cement re-launches its iconic brand JK Wall Putty

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13 Nov, 19 07:49
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JK Cement re-launches its iconic brand JK Wall Putty

JK Cement, India’s premier cement company, hasannouncedabrandrefreshforits iconicbrand, JK Wall Putty with its all new avatar - JK Cement WallMaxX. The company has rolled out a brand new TV Campaignacrossthecountry,announcingthebrand re-launch,featuring their very popular ambassador, Chhutkau, to further strengthen the brand’s key positioning “DeewareinBolUthengi”.As aesthetics is the prime focus for every homeowner, the TVC addresses their need by highlighting the attributes of JK Cement WallMaxX that makethe walls of their dream home a masterpiece. The launch of JK Cement WallMaxX is driven bya360-degreemarketingcampaignacrossprint, radio,OOH,socialanddigitalmediabesidesTV.The newtelevisioncommercialwillrunonleadingHindi news channels and regional GECs. Keepingpacewiththechangingmarketdynamics, this brand transformation is based on extensive R & D and in-depth market research. The relaunched JK Cement WallMaxXis formulated with imported Xtra Long Life Polymers (XLLP) which givelongerlifetopaintedsurfacesand ensure brilliant whiteness, while providingthesmoothestfinishforthewalls. Speaking about the campaign, Mr. Niranjan Mishra –Business Head (JK White Cement) said,“We, at JKWhite Cement, have always aspired to raise the bar by providing the best quality products and services to our customers. JK Wall Putty has recently achieved the prestigiousSuperbrandstatus,placingitinaneliteleague of the world’s best brands. Having created a massive footprint for JK Wall Putty in the market over the years, with a strong brand name and an extensive sales and distribution network, the all new avatar JK Cement WallMaxX isaimed at providing better than the best to the customers. As you know,‘max’isapopularabbreviationof‘maximum’. And that is what the brand delivers – smoothness max, finish max and beauty max.” The brand re-launch is also aimed at expanding and strengthening the brands in the JK White Cement portfolio bringing them under the ‘MaxX’ family of products. This includesrevolutionary value added products such as JK Cement ShieldMaxX, JKCementGypsoMaxX, JKCement TileMaxX and JK PrimaxX etc. which provide a one-stop solution to the customers. At present, the Company is one of the largest manufacturers of White Cement in the world and theleadingmanufacturerofWallPuttyintheCountry

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