Udaipur: Kotak Mahindra Asset Management Company (Kotak Mutual Fund) becomes the first fund house in the industry to launch a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs). 

Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company said, “There is a large population wary of investing in mutual funds as they don’t have easy access to clear their doubts. Our Mr. SIP uses cutting-edge technology to answers all investor queries so we can reach Kona Kona of India, as we believe SIP is one of the best ways to safeguard investments from market volatility over a long period of time”.Kotak Mutual Fund will roll out pan-India marketing campaign spanning digital, radio, print, OOH, Television and other advertising & marketing mediums to introduce Mr. SIP to Indian consumers.Kinjal Shah, Head - Digital Business & Marketingat Kotak Mahindra Asset Management Company said,“We have taken a new approach with the television commercial (TVC), where we have personified the voice bot as Mr. SIP, who demystifies the myths related to Systematic Investment Plans.