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Why Personalised Gifts are the Secret Weapon of Every Leading Company

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02 Apr, 24 09:54
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By Anubhav Pandey, Consortium Gifts, Chief Strategy Officer

Why Personalised Gifts are the Secret Weapon of Every Leading Company

In the relentless hum of India's corporate landscape, where ambitious targets and fierce competition define the workday, a quiet revolution is taking hold. Beyond the spreadsheets and late-night emails, forward-thinking companies are discovering the hidden power of personalised gifting. Statistics reveal a compelling truth: 72% of Indian employees cite lack of recognition as a key reason for considering a job change (Source: TimesJobs Survey, 2023). This is where personalised gifts step in as a silent yet potent weapon. They go beyond generic tokens of appreciation, transforming the workplace dynamic. Think of it as a carefully-crafted message addressed directly to each employee, whispering, "Your work matters, your individuality is valued, and you are an integral part of this organization."
Adding to the idea of how marketing strategy gets in place in some of the leading gifting companies across Asia, Mr. Anubhav Pandey, Chief Strategy Officer at Consortium Gifts, said, “In the era of hyper-personalization, the strategic integration of personalised gifts isn't just a gesture; it's a formidable tool that cultivates lasting brand impressions. With studies revealing a staggering 85% increase in customer loyalty and a remarkable 70% rise in brand advocacy when personalised gifts are involved, it's clear: customization isn't merely an option, but the cornerstone of unparalleled customer engagement and brand resonance."
Unforgettable Impact: Standing Out From the Crowd
In a world of generic marketing emails and forgettable ads, a personalised gift cuts through the noise. A study by the Promotional Products Association International (PPAI) found that 79% of people recall the company that gave them a useful promotional gift [source: PPAI].
Emotional Connection: Spark Loyalty Beyond Transactions
People don't just remember gifts; they remember the emotions they evoke. A personalised gift demonstrates that you care about the recipient as an individual, fostering a deeper connection than a generic discount. According to a study by McKinsey & Company, customers are willing to pay a premium for brands they feel emotionally connected to [source: McKinsey & Company].
Data-Driven Targeting: Personalization Beyond Names
The power of personalization goes beyond just adding a name. By leveraging customer data and purchase history, companies can tailor gifts to specific interests and needs. This data-driven approach ensures the gift is not only appreciated but also used, keeping your brand top-of-mind.
Employee Engagement: The Gift That Keeps on Giving
Personalised gifts aren't just for clients and customers. Recognizing and rewarding employees with thoughtful gifts fosters a sense of appreciation and loyalty. A study by Achievers Workforce Institute found that 70% of employees reported feeling more engaged when they are recognized for their contributions [source: Achievers Workforce Institute].
Like Fortune 500 companies we at Consortium Gifts have served (HCL,EY,Adobe), personalised welcome kits make new hires feel valued. This human touch boosts morale, cultivates pride, and fuels engagement. Studies show it strengthens job satisfaction and loyalty. A thoughtful gift, tailored to their achievements or interests, goes beyond a simple welcome – it fosters a lasting connection to the company and colleagues.
Conclusion
Forget cookie-cutter marketing and impersonal transactions. Personalised gifts are the emotional spark that ignites lasting connections. Imagine the ROI – a study by Deloitte found that highly engaged customers are willing to spend up to 3x more [source: Deloitte]. In today's competitive landscape, personalised gifts aren't a luxury, they're a strategic investment in building brand advocates and driving customer lifetime value. So, ditch the one-size-fits-all approach and unlock the power of personalization. It's the secret weapon that strengthens loyalty, fuels engagement, and ultimately, supercharges your success.
 


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