Udaipur. Vedix, India’s first customized modern ayurvedic lifestyle and Wellness Company is eyeing to strengthen its position across key regional markets in India. The brand as part of twin-marketing strategy is eyeing to tap both regional and international markets simultaneously. Vedix, a Hyderabad-based customised Ayurveda beauty tech startup, leverages the power of AI and Ayurveda to design hyper customized hair and skin care regime to deliver the maximum benefit for our skin and hair problems. The tech beauty brand is one of the biggest consumer tech startups from Hyderabad and has become a category leader in close 3 years of its launch.
Chaitanya Nallan, CEO and Co-founder, IncNut says, “We want to evolve as a brand that continues to innovate in the area of scientific and holistic beauty, offering transformative care with Ayurveda as the foundation. Combining 30,000+ hours of intensive research, collaboration with experts and historical evidence on Ayurveda, herbal extracts and essential oils, we have created a detailed evaluation process to offer our customers a hyper-personal remedy, backed by modern technology and the goodness of organic ingredients.” Vedix has created a dominant position in the Indian beauty market by intelligently leveraging the D2C and online marketplace model to reach its customers pan India. It launched the skincare range in 2020, making it India’s first skincare brand to launch 100% edible grade non foaming cleanser made with high-quality ingredients. Talking about Vedix’s regional market strategy, Jatin Gujrati, Business Head, Vedix says, “Nearly 65% of our customers are based in non-metro cities like Indore, Gwalior, Jabalpur as a bigger cities like Bhopal too. The concept of Ayurveda is a proven one, we want to deliver it to every Indian with the DNA of Ayurveda intact so that customers who are looking for authentic solutions tailor made for them get it at an affordable price.”