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Hindustan Zinc launches Zinc Eco-Buddies: a unique new age click to plant initiative on Environment Day

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05 Jun, 21 15:00
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MsDipti Agrawal Head - Corporate Communications Hindustan Zinc Limited

Hindustan Zinc launches Zinc Eco-Buddies: a unique new age click to plant initiative on Environment Day

 

~ A unique platform for all where for every Green Pledge taken, the company will plant a tree on ground

~ 1 lakh trees to be planted through the initiative under the larger SDG goal of 1 million plantation

~Company guided by the philosophy of `Zero Harm, Zero Waste, Zero Discharge’

Udaipur, Hindustan Zinc, a Vedanta Group company has always been at the forefront of driving sustainable development across its operations and has imbibed as an integral part of its business philosophy. On World Environment Day, the company has launched a unique initiative Zinc Eco Buddies– a virtual platform where anyone can click and take a green pledge and Hindustan Zinc will plant a tree on the ground in their name. This plantation drive is a step toward protecting & preserving the ecological balance of nature around us.

During the launch, Mr. Arun Misra – CEO Hindustan Zinc said “The vision of building a cleaner, greener, and more resilient economy is now possible if we follow the 7R principles (Rethink, Refuse, Reduce, Repurpose, Reuse, Recycle, Rot) and augment our efforts towards restoring the ecosystem through investments that are aligned with creating long term impact on the environment. We are pleased to launch Zinc Eco Buddies- a virtual plantation portal for everyone where we aim to plant 1 lakh trees through this initiative as a part of our vision of 1 million plantations by 2025.”

In the current COVID scenario, the Zinc Eco Buddies initiative offers a simple & innovative solution of virtual portal to register on its microsite for plantation. Hindustan Zinc has rolled out this initiative across its business locations and will plant a sapling on-ground in the name of the requestor. This is an open platform for all employees, business partners, stakeholders and anyone can raise a plantation request as the process is free of cost. The saplings planted will be native species and drought tolerant in nature.

The requester will get an acknowledgment mail/SMS and an e-certificate of participation in this initiative. Also, once the plant will be planted on the ground, he will be updated periodically on the growth of his/ her plant. Also, through the Geo-tagging, he/she can visit the plantation area through Google Earth or any Map App.

The campaign is a step to combat climate change &desertification and a building block to protect, promote and restore sustainable use of terrestrial ecosystems. Consequently, achieving the Sustainability Development Goals the company has set for itself. The company has taken a holistic view in setting its sustainability goals for 2025, aligning them with UN Sustainability Global Goals and focuses on expanding the work towards creating positive changes. The company’s 2025 targets include reducing GHG emissions, passing on sustainability standards to suppliers, reducing dependency on freshwater, moving towards zero waste to landfill, improving the livelihoods of one million people, and increasing diversity & inclusion in the workplace.

Hindustan Zinc is 2.41 times Water Positive and has been demonstrating its commitment towards water stewardship by using water efficiently, maintaining water quality, and engaging with communities to collaboratively manage a shared water resource throughout the life cycle with initiatives like rainwater harvesting, recharge of groundwater and the use of treated sewage water have enabled the company to achieve this distinction. The company has constructed & commissioned Udaipur’s first STP under the PPP model with the Government of Rajasthan where it treats the city's sewage and then uses this water for running its operations.

Additionally, as a pioneer in adopting innovative solutions and smart technologies for responsible mining, Hindustan Zinc has set a new benchmark as it leads the way for the introduction of Battery Electric Vehicles (BEVs) in underground mining.

The company is a COP 26 Business Leader and is working towards achieving Science-Based Targets (SBT’s) to curb carbon footprint. Hindustan Zinc has been ranked 1st in the Asia Pacific & 7th globally by Dow Jones Sustainability Index 2020 in the metals & mining sector. It is also a member of the FTSE4Good Index and is among the only four companies in India to be part of the coveted ‘A’ list by CDP for climate change.

Furthermore, Vedanta Group as part of the Vedanta Cares Green Cover initiative has also pledged to plant more than 1 million trees across the company’s business locations. The plantation drive is an expression of gratitude for the countless gifts we receive from Mother Earth. The company has already planted around 1.2 lakh trees in 2020-21 and is guided by zero harm, zero waste, and zero discharge. Vedanta is committed to substantially decarbonize its operations by 2050, after voluntarily pledging to move towards carbon-neutrality earlier this year. Vedanta is also focused on effective water management and has saved 7.5 million cubic meters of water over the past three years. The company plans to substantially reduce waste generation with a total waste recycling at 94%.

 

 

About Hindustan Zinc Limited

Hindustan Zinc, a Vedanta Group Company, is one of the world’s largest and India’s only integrated producers of Zinc-Lead and Silver. The Company has its headquarters at Udaipur in the State of Rajasthan where it has its Zinc-Lead mines and smelting complexes. Hindustan Zinc is self-sufficient in power with captive thermal power plants and has ventured into green energy by setting upwind power plants. The Company is ranked 1st in Asia-Pacific and globally 7th in Dow Jones Sustainability Index in 2020 amongst Mining & Metal companies. Hindustan Zinc is a certified Water Positive Company, a member of the FTSE4Good Index, and has scored ‘A’ rating by CDP for climate change.

Being a people-first company, Hindustan Zinc believes in inculcating the values of Trust and Excellence to have a culture of high-performance in its workforce. The company takes pride in having some of the best-in-class people practices and employee-centric initiatives, which have certified Hindustan Zinc as – ‘Great Place to Work 2021’, ‘Company with Great Managers 2020’ by People Business, and the PeopleFirst HR Excellence Award.

As a socially responsible corporate, Hindustan Zinc has been relentlessly working to improve the lives of rural and tribal people residing near its business locations. The company is amongst the Top 15 CSR Spenders in India and is currently reaching out to 500,000 people in 184 core villages of Rajasthan and 5 in Uttarakhand. As a market leader, Hindustan Zinc governs about 77% of the growing Zinc market in India.


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