Bikaji introduces Amitabh Bachchan as brand ambassador

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15 Oct, 19 09:37
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Bikaji introduces Amitabh Bachchan as brand ambassador

Udaipur: Bikaji Foods International Ltd has signed megastar Amitabh Bachchanas itsbrandambassador.The brand-newcampaign,‘AmitjiLovesBikaji’, focuses on making the brand the preferred snacking choice for today’s generation. Mr. Bachchan will feature as the face of the brand in a multimedia campaignwhichwillgolivefromthefirstweek of October 2019. While conceptualizing the campaign the key task was to direct youth into resubscribingtoethnic snackingandinthe process make Bikaji the cool ethnic snack brand.The aim is to widen Bikaji’s appealamongmillennialsandcustomers who prefer modern snacks over ethnic ones.Bikajiwantsmillennialstorediscover andcelebratetheir culturethrougheveryday snacking. Growing rapidly in India andgloballyundertheleadershipofCEO and Director Deepak Agarwal, Bikaji Foods International Ltd is also looking to expand into ready-to-eat and frozen foods.Mr.Agarwal said: “We are delighted to welcome the entertainment industry’s most revered personality, Amitabh Bachchan aka Amitji as we fondly call him. He has a massive fan following across geographies and has an identity beyond the films, ads that he does.His mass appeal and larger-than-life image willhelpexpandBikaji’sboundaries.Bikajiis a favourite among Indian snack lovers and we hope to enhance the brand appeal to young peopleacross geographiesandboostdistributors’confidence.”

यह खबर निम्न श्रेणियों पर भी है: Udaipur News
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