Udaipur: Life Insurance Corporation of India celebrated its 63rd anniversary. SDM OP Jilowa hoisted the LIC corporateflagandextendedgreetings toallthepolicyholders,agents and other stakeholders of the corporation. Adaybeforeheaddressedmedia&thankedthecustomers for their confidence reposed in the corporation and sought their continuous support. She gave a call to the employees to continue providing better services to the policyholders. ‘Insurance Week Celebrations’ As part of Insurance Week Celebrations, week-long programs were planned to strengthen the relationship with the policyholders and stakeholders. This year, the LIC has decided to put more emphasis on water conservation awareness campaigns and special activities were being taken by displaying posters with a theme ‘Save Water Save Life’. To commemorate 150th birth anniversary of Mahatma Gandhi,SwachhBharatandSwasthBharatactivitiesarebeing taken up in a big way by all officers in the zone. Distribution of saplings, competitions for school children, academic excellence awards to students and other campaigns were also being undertaken by all officers, TheLIChassetnewperformancerecordsinvariousaspects of life insurance business – be it new business performance, customer service aspects, use of technology or claims settlement. “While completing 63 years of existence, LIC has grown from strength to strength by increasing the number of distribution channels capitalizing on the experience and emerging as ‘The Most Trusted Brand’ of the country,” he said. LIC has insurance plans available for people from newborn to 100 years, from the minimum sum assured of Rs. 50000 to Rs 1 crore, with no limit of maximum, said Kumar. "The plan includes endowment, health, unit-linked, lifetime guarantee pension plan," he added. LIC of India today has over Rs 31 lakh crore of assets to manage and is able to serve the policyholders through a vast network of 2048 Branch Offices, 1,481 satellite offices and 1,200 mini offices with a dedicated workforce of 1.12 lakh employeesandaloyalarmyof12lakhagents.TheCorporation stands as number one in terms of percentage of claims settled, said SDM Jilowa.