RBL Bank and ICICI Prudential Life Insurance forge Banc assurance Partnership
Udaipur: RBL Bank and ICICIPrudentialLifeInsurance have entered into a banc assurancepartnershiptooffer anarrayoflifeinsuranceproducts to the Bank’s customers. This alliance will enable over 8.7 million customers of RBL Bank to access and seamlessly purchase customercentric protection and longterm savings products of the Company and provide financial security to themselves and their families.RBL Bank willdistributeICICIPrudential Life’sproducts throughitsnetwork of 398 branches spread across 28 states besides it’s internet and mobile banking touch-points, that distinguish the Bank’s multi-channel distribution network. For ICICI PrudentialLife,thepartnership will deepen and further strengthen its multi-channel distribution network.Through this tie-up, the entire bouquet ofICICIPrudentialLife’sinsurance plans on the protection and savings platform will be available for purchase to customers of the Bank.ICICI Prudential Life Insurance’s protection products provide a strong foundation for a financial plan and the diversified range of long-term savings products will help the Bank’s customersachievetheirfinancialgoals,beitwealthcreation, retirement planning or higher education of chi ldren. Simultaneously, the partnership will also provide a financial safety net to the customer’s family by way of a life insurance cover.Vishwavir Ahuja, MD and CEO, RBL Bank said, “We are happy to partner with ICICI Prudential Lifeandareconfidentthatthis strategic alliance will accelerate value creation for both our organizations.As a bank, we are constantly focused on serving the evolving needs of our customers and ensuring that they have a holistic service experience. This collaboration empowers our customers to choose from a comprehensive suite of products and plan for a financially securefuture.Withour strong distribution reach and digital platforms, we will be able to offer these products instantly to all our customer segments across India.”N S Kannan, Managing Director & CEO, ICICIPrudentialLifeInsurance said, "We are delighted to partner with RBL Bank, and this mutually beneficial tie up will further deepen our multichannel distribution footprint in the country. Besides the common philosophy of customer-centricity,bothpartners have been leveraging technology to provide customers a seamless digital fulfilment journeyandsuperiorcustomer experience. There is a growing awareness among consumers about protection and the need to financially secure self and family following the pandemic. We believe our array of protection and longterm savings products will complementRBLBank’sofferings and enable their customers to develop a robust financial plan.”
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