Ethnicity brings to you their latest collection – ‘Utsav’; a collection of styles that tells the story about India in all its festive splendor. Taking inspiration from Indian embroidery techniques from different realms of the country, the stunning collection brings alive the vibrancy synonymous with Indian festivals.

‘Utsav’ is a timeless collection with a focus on detailed jari embroidery designs that are intermixed with delicate aari work, both merging seamlessly to create flawless designs that are essentially Indian. Woven onto exquisite velvets, chanderi silks and silk blends, the Utsav collection is crafted in vivid hues like ruby reds, magentas, mustard, onion pinks and greens that lend a prismatic touch to this collection; making it the collection of choice this festive season.

The Utsav Collection from Ethnicity starts from Rs. 1,299/-

About Ethnicity:

Established in the year 2008, Ethnicity has now spread its presence across 20 Cities with 40+ Exclusive Stores. As a home-grown fashion brand, Ethnicity continues to maintain that fine balance between staying true to Indian culture and yet branching out with modern trends.

Walking into any Ethnicity store is a sensory delight that engages your physical, visual and aural sense to its optimum levels. The collections are a celebration of colours, textures and craftsmanship, with India woven through its every fibre. Ethnicity caters to everyone from the young and the young at heart, through their seamless combinations of vintageand new-age products.

Ethnicity strongly believes in keeping the Customer at the centre and aims to spread their wings by meeting Indian wear fashion needs of customers across the globe.               

Ethnicity retails at:

North:  Noida, Chandigarh, Mohali, Lucknow, Bareilly

East: Kolkata, Durgapur, Siliguri

West: Mumbai, Pune, Nagpur, Aurangabad, Vadodara, Indore

South: Bangalore, Chennai, Hyderabad, Coimbatore, Kochi

E-commerce: Ethnicity.in, Ajio, Myntra, Tata Cliq, Amazon, Flipkart, Paytm.

Also present at select Central, Globus and Brand Factory outlets across India