Udaipur. Godrej Appliances, India's leading player in the home appliances segment, is strengthening its presence in Rajasthanwith the launch of its firstexclusive brand outlet (EBO) inUdaipur in collaboration with its channel partnerVIDEO SHACK. With this launch, the brand will have 4EBOsin the state of Rajasthan. Towards strengthening the supply chain and with a view to create next level experience for customers in Udaipurmarket, Godrej Appliances has launched its exclusive brand outlet spread over 900 sqft. The EBO is strategically located onPanchsheel Marg (3-4), Surajpole in Udaipur. The EBOs solidify Godrej Appliances’ already extensive network across the country and fulfils the premium product requirement of its customers even in the Tier II and Tier III cities. With an earnest endeavour to offer a pleasant experience to its customers, the EBO will display the entire range of Godrej appliances including refrigerators, washing machines, air- conditioners, chest freezers and microwave ovens.

Speaking on the occasion of the launch, Mr. Aditya Yadav, Zonal Business Head (North - GRJ)– Godrej Appliances, said “We have always endeavoured to be as close to our customers as possible. We believe our Exclusive Brand Outlets will give even greater value to our loyal customers. With our own exclusive showroom, we have the opportunity to showcase our entire range of best-in-class appliances at a single location.Udaipuris an important market for us and we look forward to delighting our customers and persevere to give them the best shopping experience always." Added Mr. Mohit Pahuja, owner ofVIDEO SHACK, “We are extremely delighted to have partnered with Godrej Appliances, which is a highly respected and trusted brand. We will have various attractive offers to benefit our customers. We are sure that our outlet will prove to be a great destination for the discerning customers of Udaipurthrough its unique offerings from Godrej Appliances.” Consumers can now avail one-year free extended warranty on the entire product range (except for Godrej Air Conditioners and Godrej Chest Freezers), one year of product insurance and other attractive finance offers throughout the year, exclusively, at every Godrej Appliances’ EBOs.As a part of the special launch offer, our EBO consumers can avail an Assured Cash Back Scratch Card upto INR 2000 and can take home a Havells Hair Dryer worth INR 1295 freewith every purchase. The offer is valid for the first 200 customers, till 15th September 2020.