New Delhi: DP World, a global leader in smart end-to-end supply chain logistics, has today unveiled the new ‘Beyond Boundaries’ initiative, in partnership with cricketing legend Sachin Tendulkar and the ICC, aimed at driving the growth of cricket around the world. This global mission will see DP World use itsend-to-endnetworkandsmartlogisticscapabilities to distribute fifty repurposed shipping containers to grassroots cricket clubs around the world, each one kitted out with essential equipment. Ahead of the 2023 ICC Men’s 50 Over Cricket World Cup, taking place in India from 5 October to 19 November, the first container was unveiled by new DP World Global Ambassador Sachin Tendulkar at NSCI, Mumbai. The first DP World container along with 40 cricket kits will be placed at the ChikhalikarSportsClubinPalghar,Maharashtra whileanother210kitswillbepresentedtoyoung cricketersfromacademieslikeAchrekarCricket Academy, and Shivaji Park Gymkhana Academy, to name a few. Included within each of the containers is 250 bespoke kits: each made up of a cricket bat, helmet, gloves and pads. Each container is multipurpose, also serving as a pavilion whichincludesanin-built scoreboard, sunprotection and seating. Speaking during the first container launch, DPWorldGlobalAmbassadorSachinTendulkar said: “I am extremely happy to partner with DP World to go beyond boundaries and help make cricket possible globally. Like most young cricketers, I grewup playing for my local clubIunderstandtheimportanceofqualitycricketingequipmentandkits.Grassroots clubsare the bedrock of every nation’s cricket. It’s heartening to see DP World's commitment to nurturing young cricketing talent not just in India, but across the world. The first container design was brought to life by local artist Sadhna Prasad and pays homage to the MasterBlaster himself, with the first10containersbeinginspiredbyTendulkar’s legacy. Overthe next five years, DPWorld will continue to leverage its interconnected global network across 75 countries and six continents to distribute the remaining 49 containers at strategic locations around the world; including another two during this year’s tournament, with more details to follow. Kevin D’Souza, Senior Vice President - Business Development - Middle East, North Africa and India Subcontinent, DP World added,"We are truly proud to welcomeBharat Ratna Sachin Tendulkar to the DP World family.Sachin represents a billion dreams and has playedaninspiringroleintakingcricketbeyond boundaries. A role model to youngsters, he epitomiseshardwork,determination,anddedication to perfection. These are attributes that resonate with every member of DP World as we strive to make trade flow beyond boundaries for our customers and stakeholders. We are confident that our partnership with Sachin will serve to make cricket possible for even more people across the world.” The Beyond Boundaries initiative will be amplified throughout the course of the tournament via the ICC broadcast, with a bespoke graphic depicting how ten kits will be donated for every 100 runs scored in each match. All kit donations will be made via the containers unveiled in 2023.