In the ever-evolving landscape of digital information, the government's decisive approach to combat the escalating deepfake crisis, driven by artificial intelligence, marks a pivotal moment. The response from social media platforms to the advisory urging swift action against doctored videos has been tepid, prompting the formulation of new rules that signal a paradigm shift in the battle against misinformation. Under these proposed regulations, victims will have the powertofilecriminalcases, and individuals possessingknowledgeofdeepfake content will be similarly empowered.Socialmedia platforms found flouting these rules face the prospect of being blocked, while penalties will be meted out according to criminal law. Recent highprofile cases, including the fabrication of an AI-generated video featuring cricket icon Sachin Tendulkar endorsing a gaming app, underscore the urgency of such measures. As the nation gears up for the upcoming Lok Sabha elections, the specter of deepfake misuse and the impersonation of candidates by chatbots looms large. This scenario necessitatestheestablishmentofacomprehensiveregulatoryframework, not just as a response to existing threats but as a proactive measure to safeguard the democratic process. The decision to equate the dissemination of deepfake content with forgery places a considerable burden on social media platforms, emphasizing the gravity with which they must approach this issue. It serves as a timely reminder of the potential legal consequences that could befall those who adopt a lax or indifferent stance toward preventing harm. Deepfakes, which leverage sophisticated AI algorithms to produce remarkably authentic fake videos, audio recordings, or images, not only blur the lines between reality and fabrication but also pose a significant threat to privacy. Addressing these challenges requires a collaborative effort between regulators and industry players. From developing advanceddetectiontechniques tofosteringacultureofproactive reporting and awareness, the road ahead is challenging but imperative. Crucially, at the core of this multifaceted solution lies the principle of accountability. Both the creators and disseminators of deepfake content must be held responsible for the potential havoc they can wreak on public perception and trust.Only through a united and concerted effort can we hope tonavigatethecomplex terrainofdeepfaketechnology,ensuring the integrity of information and preserving the foundations of a trustworthy digital environment.