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‘Financial & Digital Literacy’ initiative

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22 Mar, 21 07:13
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‘Financial & Digital Literacy’ initiative

Colgate-Palmolive (India) Limited, the market leader in oral care in the country, in partnership with Udaipur-based NGO SevaMandir, launched a Digital and Financial Literacy program at the Kaya Village Training and Learning Center in Udaipur district on International Women’s Day. 50 women from the rural and tribal communities, a part of the project that addresses the need to bring digital and financial awarenessamongwomeninUdaipurandRajsamanddistricts,attended the launch celebrations, and around 250 women from the community joined in virtually from the field.Under the 5-year initiative, a cadre of 100 women called Digital Smile Sakhis have been trained and onboarded to reach out to 50,000 tribal, rural, and urban less privileged women in remote villages and urban settlements through meetings and campaigns. The Sakhis will help the women in learning mobile banking, operating bank accounts, and using insurance and social support schemes through online modes to build inclusiveness and financial resilience. The sessions will also include innovative methods of teaching and interactive learning to makeitafunlearningprocess.Theprogramwillhelpinenabling thewomentomakeinformedfinancialdecisionsandinimproving their financial management and entrepreneurial skills.


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