Rajasthan's Veena Music earns the International Prime Awards 2024 for its global promotion of Rajasthani music. Hemjit Malu, Managing Director, accepted the honor at the ceremony hosted by The International Prime Awards in Goa. Recognized for exceptional contributions, Veena Music, under President KC Malu's guidance, preserves and popularizes Rajasthani folk songs. KC Malu, honored with the Rajasthan Ratna award, dedicates efforts to revive various folk genres. The awards celebrate excellence in diverse fields, including Business, Entrepreneurship, and Innovation. Veena Music continues to play a pivotal role in showcasing Rajasthan's cultural richness on the global stage.