Bharti Airtel (“Airtel”), India’s leading telecommunications services
provider, today re-launched its flagship customer program - #AirtelThanks.
Continuing on Airtel’s strategy of winning with quality customers, the new
enhanced program is designed to deliver exclusive rewards. The new program is
tiered in its offering – Silver, Gold and Platinum. Each tier opens a whole new set of
benefits for Airtel customers. The benefits are powered by Airtel’s strong
partnerships, which go from premium content brands like Amazon Prime, Netflix
and Zee5 to Wynk music, device brands and many more.
Silver tier is an entry to the world of basic content - AirtelTV, Wynk. With Gold,
customers get access to many add on telecom benefits, and great value access on
premium content or financial services. With Platinum, customers will get VIP
service from Airtel, premium content, e-books, device protection, and exclusive
invites and priority access to events and sales. The program is powered by a great
app experience, which helps users choose, access and navigate through their benefits
in a very simple and user-friendly manner. The app, which has been re-named
“Airtel Thanks” uses strong data-science and segmentation algorithms to customize
the user experiences, based on user interests and profiles. Adarsh Nair, Chief
Product Officer, Bharti Airtel said: “#AirtelThanks is an ambitious program that is
built on deep technology and incredible partnerships. In its latest avatar, we are
evolving the program to deliver highly differentiated experiences that are tailored to
our customers’ needs. We are also segmenting our customer base and ensuring that
our high value customers get VIP service. We are investing in data science, machine
learning and smart APIs to develop these experiences in partnership with digital
first brands like Amazon. We are excited about the future of this program and our
customers can expect more brilliant experiences in the coming months.” Shashwat
Sharma, Chief Marketing Officer, Bharti Airtel said: “#AirtelThanks is our play to
further strengthen our share with the discerning and quality customers of the
country by offering exclusive rewards to them for their association with Airtel. It
covers rewards from premium content, to music, e-books, financial services, VIP
service and host of partner Brands access. For example, with Amazon Prime, we are
now bringing to the market a first of its kind, pre-paid recharge which has Amazon
Prime membership built into it.”
Industry first, Amazon Prime membership with Airtel Prepaid
As part of its #Airtelthanks program, which brings a range of exclusive benefits to
its customers, Airtel today launched a new prepaid bundle at INR 299 to offer 28
days of Amazon Prime membership along with 2.5GB data/day, unlimited calls to
any network and 100 SMS/day. Amazon Prime membership is also available with
Airtel Infinity Postpaid Plans.