Udaipur: After the successful launch of its innovative prepaid bundles with built-in life insurance cover, BhartiAirtel today introduced its most affordable prepaid bundle with a built-in life insurance cover of Rs 2 lakh. Priced at just Rs. 179, Airtel’s NEW prepaid bundle offers unlimited calling to any network, 2 GB data,300SMSalong with a term life cover of Rs 2 lakh from Bharti AXALifeInsurance.The pack has a validity of 28 days. At just Rs.179 for a month, Airtel's new prepaid bundle sets a new benchmark in making a basic insurance cover even more accessible and affordable by coupling it with world-class telecom services. The pack is designed to serve entry-level smartphone user sand feature phone users in semi-urban and rural markets. It will give these customers a simple and highly convenient channel to secure themselves and their families financially every time they recharge their Airtel mobile numbers. As per the IRDAI, insurancepenetrationinIndia is abysmally low at less than 4% while there are close to one billion mobile users in the country. “Our innovative prepaid bundles with builtin term insurance plans h a v e g o t p o s i ti v e response from customers and this has encouraged us to make the solution even deepertothemasses.TheRs. 179 recharge will offer one of the simplest and most accessible platforms tohundredsofmillions of Indians to financially securethemselves and their families while staying connected on Airtel’s world-class network,” said Shashwat Sharma,ChiefMarketing Officer, Bharti Airtel.