HDFC Bank launches customised apps for large institutions

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16 Jan, 20 05:18
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HDFC Bank launches customised apps for large institutions

Udaipur: HDFC Bank launched myApps, a suite of whitelabel apps that will enable urban local bodies including Smartcities and municipalities,housing societies, clubs or gymkhanas and even religious institutionsto completely digitise their ecosystem. In an industry-first, the bank will offer acustomised app as a value-added service in addition to its complete suite of banking products. Through the app, which will have the organisation’s own branding and content, memberscan make payments for utilities and fees, make online bookings for various facilities, stay updated on latest announcements, and utilise a host of other features offered by the institutions. The organization alsogetseasyaccess toreportsonpayments,facilitiesbooked by members, requests and complaints registered. They can also use the app to broadcast notices and engage with members on various events. These apps are a part of the bank’s strategy to take digitisationtothenextlevelby focusingonprovidingvaluebeyond basic banking services and tapping into the B2B2C space. The opportunity is large: 30 lakh places of worship, according to the 2011 Census; 6 – 8 lakh housing societies; 2,000+ clubs; and 500+ cities with a population of more than 1 lakh. Over time the bank will extend this solution to even more segments.

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