JOLLY RANCHER SPICES UP THE CANDY SEGMENT WITH ‘HOTTIES’

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29 Aug, 18 07:22
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August Hershey India Pvt. Ltd. recently launched Jolly Rancher Hotties, a hard candyspecially developed to appeal to the`hot’ Indian palate.The candy is a part of the Jolly Rancher confectionery range, which is known for its unmistakable bold, sweet and tart fruity flavours. Jolly Rancher Hottiesis uniquely crafted. Consumers first experience itstongue-tingling fruity flavours, which then give way to a sudden spicy burst at the centre, thereby leaving a lingering taste, that is a stimulating mix of both sweet and spice. The candy will be available in three exciting flavours - Raw Mango, Pineapple, and Lemon – and is attractively priced at just Re 1/-.
Sharing his views on the launch of Jolly Rancher Hotties, HerjitBhalla, Managing Director, Hershey India Pvt.Ltd., said, “Hershey India is continuously evolving its product portfolio, based on strong consumer understanding. When we researched the Indian taste preferences, we discovered that as a culture, we prefer hot and spicy flavours as much as the sweet ones. It has always been our vision to provide a differentiated product experience to our consumers. We are very excited about the launch of Jolly Rancher Hottiesas it is set to strike a chord with both `meetha’ and `theekha’ being fused into a single offering. Jolly Rancher is a key brand in the Hershey India portfolio, and with the launch of Jolly Rancher Hotties, we aim to offeryet another unique innovation that is set to tingle the taste palate of Indians.”
The Jolly Rancher Hotties launch will be communicated across media, including television and digital, and will be endorsed by celebrity Tamannaah Bhatia.
In her comments on the new launch, Tamannaah Bhatia said, “Jolly Rancher has always been a favourite,and I would eagerly wait for friends or relatives travelling from the United States to get me a few packs of the candy. I look forward to the exciting launch of Jolly Rancher Hotties in India and to being a part of a brand that I have personally loved over the years.”
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