Udaipur : V-Mart Retail Ltd has roped in the Super Hit Bollywood Jodi of AyushmannKhurrana and Bhumi Pednekar as their brand ambassadors.After being a hit Jodi onscreen, the popular Bollywood duo has come together as being the face of one of the top value retail chains in India.
According to a data compiled by Bloomberg, V-Mart, which has recently been conferred as the ‘World’s best performing department stores chain this year’, is one of the leading value-retailers of the country and caters to the aspirational middle class residing in tier-2,3 & 4 cities across in India.
“V-Mart Retail Ltd. is one of the fastest growing value retailers in India and I am delighted to be associated with them as their brand ambassador. The value-retailer is taking fashion to the hinterland of the country, where the actual India resides and offering the best of styles & trends for all age groups under one roof. I love the Men’s wear collection at V-Mart; it offers a great mix of trends & value-pricing, making it a great destination for affordable fashion shopping. “Ayushmannsaid in a statement.
Bhumi Pednekar commenting on this association said, “I was astound to see the vast range offered at V-Mart stores and the sheer reach of the brand in the tier-2 ,3 & 4 towns in India. It is really exciting to be associated with a brand which is providing latest fashion trends to the young and aspirational middle class residing away from the metros at unbelievable prices.”
V-Mart Retail Ltd, which commenced operations in 2003, has grown to become one of the most preferred destinations for all fashion & lifestyle needs of its target consumers residing in these tier-2 & tier-3 cities. With a presence across 14 states with 175 stores cross 148 cities, V-Mart caters to approximately 4 crore customers every year. The brand also has 75 Lakh customers registered in its loyalty program which is a testament to the strong brand appeal amongst the consumers.
With an average store size of 8000-10000 sq.ft., V-Mart offers a choicest assortment of latest fashion trends for all age groups, sourced from renowned manufacturers around the country and even abroad.
Commenting on the association with the Super-hit couple, Mr. Snehal Shah (Sr. V.P- Marketing & Operations, V-Mart Retail Ltd.) said - “We are super-excited to associate with young talents like Ayushmann&Bhumi. We are a brand that believes in hard work, understands the requirements & dreams of the country that resides outside the reach of metros. It is these beliefs and values which make both Ayushmann&Bhumi a great fit to represent us as our brand-ambassador. Making their way into the tinsel town through sheer hard work and talent, their stories are what connects and resembles with V-Mart’s DNA and that of the millions enduring through daily struggle and yet daring to dream big.”
Opting to go for a brand ambassador was a well-thought put, strategic decision aimed at fueling the next leg of growth for the home-grown retailer. Ayushmann&Bhumi, command a strong connect with the aspirational and young middle class families, hence standing out as a preferred choice to be the Face of the brand. Also, they share a great chemistry together, already having given 2 Super-hits.
