Udaipur: ICICIPrudentialLifeInsurance haslaunched ICICI Pru Precious Life, the industry’s firsttermplanspecificallydesigned for customerswhofinditdifficulttogetaccess tolifecoverduetoexistinghealthconditions. Term insurance plans provide protection against the loss of income by the family due to the demise of the earning member. Individuals who have existing health conditionse.g.diabetes,highbloodpressure,high cholesterol, obesity or even those who have successfully recovered from cancer or any other surgeries,finditdifficulttogetlifecover and hence are unable to fulfil their responsibility to protect their families. These individuals not only have to work towards maintaining their health, but feel vulnerable with no protection cover. The National Family Health Survey (NHFS-4) estimates that in the age group of 15 – 49 years, 10.5% of urban women and 13.2% of urban men are afflicted by high blood sugar levels. It further estimatesthatinthesameagecategory,9.6% of urban women and 15.1% of urban men are affected by high blood pressure. ICICI Pru Precious Life is an innovative term insurance plan that offers appropriate life cover to customers by factoring in the nuances of various health conditions. This product provides a route to customers with existinghealthconditions toensuretheirfamilies have the necessary financial resources to continue with their lives in their absence. The product provides flexibility to customers topaypremiumonceorregularlyduring the tenure of the policy. Customers can also choose as to how their family receives the claim amount, be it as a lump sum or regular monthly income or a combination of the two. ICICI Prudential Life Insurance Deputy Managing Director, Mr. Puneet Nanda said, “Termplansaretypicallyfocusedonproviding life cover to customers who are healthy. We have large segments of the population who have been diagnosed with one or more lifestyle related conditions or other health ailments. Individuals in these segmentswill find it difficult to get life cover leaving their families financially vulnerable.
