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Classic Legends celebrates its first anniversary :

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23 Nov, 19 05:21
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Launches the production version of the Jawa Perak

Classic Legends celebrates its first anniversary :

Udaipur: It was exactly a year ago when Classic Legends Pvt. Ltd. embarked onajourney studdedwithclassicmotorcycles.TheJawaand Jawa forty two were launched to a thrilled audience at a glittering ceremony in Mumbai while the Jawa Perak was showcased as a factory custom. Today, Classic Legends celebratedits first anniversary by delivering on its promise of launching the stunning new JawaPerak.But,beforeunveilingthePerak,ClassicLegends alsotouchedupontheachievements of the year gone by.An overwhelming response to bookingsforJawaMotorcycles ensured the brand was sold out for 9 months, within a few days from the announcement and had to close online bookings within 40 days of launch. The brand also achieved the distinctionofopening100new dealerships in a span of less than 100 days, animpressive accomplishment for an automobile brand in the country. An a n d M a h i n d r a , Chairman, Mahindra Group said,"Lastyearwehadtherare opportunity to resurrect an iconic brand. Jawa represented the desire and yearning in allofusforfreedomandadventure.It’s been a deeply fulfilling year,stirring a thousand memoriesoffanswhogrewup withJawaandinnumerablestories of new owners who will grow up along them!” An u pa m Th a r e j a , C o - Founder& Director, Classic Legends Pvt Ltd. said,“It was a proud moment for me and my team when we launched Jawa this day, last year. From being sold out in a span of weeks and expanding our dealershipbaseinrecordtime to launching the Forever Heroes and Jawa Nomads program,ithasbeenatremendous yearfor us. However, we have just scratched the surfaceandrearingtogowithmore new products and offerings. The opportunity to resurrect Jawa also came with its own setof challengesandwethank the Kommunity and our customers for keeping their faith enabling us to reach greater heights with our products and outreach programs.” The brand conceived an important e l e m e n t c a l l e d th e #ForeverHeroesinitiative that sets a charter to give back to the armed forces, making two significant contributions so far to theArmed Forces Flag day Fund and the families of martyrsofLadakhScouts.Theyear a l s o s aw th e b irth o f #JawaNomads, the brand’s ride program with Ibex Trail 2019 giving a chance to riders from across India experience thephenomenal landscapesof Ladakhwhileridingtogiveback to the local communities. BomanIrani, Co-Founder &Director,ClassicLegendsPvt Ltd.said,‘Itwasalwaysadream formy family toseeJawagrow asaresponsiblebrandandthe #RideToGiveBackinitiativeisa redemptionof that sentiment. It was great to see the brand we have nurtured make a difference to lives of people. The Jawa also has the distinction of bringing me back to the saddle of a motorcycle after a long time.The last one year has been thoroughly enjoyable astride a Jawa for me as well as the community.” Classic Legends Pvt. Ltd. i n tr o d u c e d th e J awa ‘Anniversary Edition’ in India, to mark the 90th anniversary of Jawa Motorcycles. This motorcycleisbuiltasahomage to the glorious beginnings of the brand in 1929. This edition was limited to just90unitsandfeaturedaspecial 90th anniversary colour scheme inspired by the Jawa 500 OHV the first ever Jawa to r o l l o u t i n th e n Czechoslovakia. Every motorcycle will also feature commemorative emblem on the fuel tank along with its individual serial number out of 90. Over the course of one year, the brand also reignited thesparkofall JawaandYezdi riders in the country and unitedthembackasastrongJawa community with the biggest ever concurrent International Jawa Day celebrations.


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