Colgate Strong Teeth launches ‘Andar se Strong’, a campaign
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Published on : 11 Dec, 18 07:12
Hyderabad: Colgate-Palmolive (India) Limited, has launched ‘Andar se Strong’, a new campaign for its flagship brand Colgate Strong Teeth by revealing two new TVCs and a packaging change, after over a decade.
Both the TVCs convey how Colgate Strong Teeth adds natural calcium to one’s teeth, and are based on the theme that just like a mother raises her child to be strong from within, Colgate Strong Teeth too makes one’s teeth strong from within.
The first TVC shows the protagonist - a young girl - joining in to play football with a group of boys, overriding the resistance to her inclusion in the team with her confident smile and wit - a reflection of self-belief and inner strength. The second TVC features DeepikaPadukone, shown alongside her mother - who has made the actress strong from within. Smiling during difficult moments, she says, symbolizes ‘inner strength’.
Speaking about the new Colgate campaign, Mr.IssamBachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “Colgate Strong Teeth, our flagship brand, has been in India for over 80 years, and I'm delighted to announce our new brand campaign called 'Andar Se Strong' featuring Bollywood actress DeepikaPadukone. This campaign reinforces our promise to guard and nurture you and your family's smile, by keeping your teeth strong from within.”
Speaking about the campaign, Sanjay Sipahimalani, Creative Director, RedFuse Communication says, “In this campaign, we wanted to highlight that inner strength is most important to experience life to the fullest. Both the TVCs focus on ‘Andar se Strong’ stories, but manifest in different ways. While the football tvc shows how breaking stereotypes and standing up for yourself takes inner strength, Deepika’s film is all about her personal ‘andar se strong’ story, which is what makes her the superstar and the person she is today.”
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Both the TVCs convey how Colgate Strong Teeth adds natural calcium to one’s teeth, and are based on the theme that just like a mother raises her child to be strong from within, Colgate Strong Teeth too makes one’s teeth strong from within.
The first TVC shows the protagonist - a young girl - joining in to play football with a group of boys, overriding the resistance to her inclusion in the team with her confident smile and wit - a reflection of self-belief and inner strength. The second TVC features DeepikaPadukone, shown alongside her mother - who has made the actress strong from within. Smiling during difficult moments, she says, symbolizes ‘inner strength’.
Speaking about the new Colgate campaign, Mr.IssamBachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “Colgate Strong Teeth, our flagship brand, has been in India for over 80 years, and I'm delighted to announce our new brand campaign called 'Andar Se Strong' featuring Bollywood actress DeepikaPadukone. This campaign reinforces our promise to guard and nurture you and your family's smile, by keeping your teeth strong from within.”
Speaking about the campaign, Sanjay Sipahimalani, Creative Director, RedFuse Communication says, “In this campaign, we wanted to highlight that inner strength is most important to experience life to the fullest. Both the TVCs focus on ‘Andar se Strong’ stories, but manifest in different ways. While the football tvc shows how breaking stereotypes and standing up for yourself takes inner strength, Deepika’s film is all about her personal ‘andar se strong’ story, which is what makes her the superstar and the person she is today.”
© CopyRight Pressnote.in | A Avid Web Solutions Venture.