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MG Motor India inaugurates its first showroom in Udaipur

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22 Jun, 19 09:20
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MG Motor India inaugurates its first showroom in Udaipur

 British carmaker MG (Morris Garages) Motor Indiatoday inaugurate dits first showroom in Udaipur, ahead of the its first launch later this month – the Hector. Bookings for the MG Hector begin at an amount of INR 50,000. With a networkof120centers at present, the carmaker aims to further expand it to a total of 250centers across India by September this year. Customers can schedule test drives for the MG Hector from a nearby showroom from 15th June onwards. Promising a fresh automotive experience to all visitors, the showroom has been designed under the brand’s “Emotional Dynamism” philosophy with contemporary brand elements and slick color palettes. On the exterior, the frontfasciaofMG’sdealerships adopts a unique façade grill in “UpturnMountain” shape, signifying the confluence of sky andearth.Inside,thestoreperfectlydemonstratesthebrand’s experience-firstapproachthat aims to captivate all the 5 senses of its prospective customers through intelligent and creative elements. Commentingontheshowroom inauguration, Rajeev Ch a b a , Pr e s i d e n t a n d Managing Director, MG Motor India, said, “Our first interaction with the customers in a creativeandexperientialenvironmentisessentialfortheMG brand and creates a strong foundation as we begin our journey in India. The Hector, as India’s first internet car, comes with a host of best-inclass features, making it the new benchmark in its segment.” Visitors to the store are greeted by British telephone booths and street lamps – incorporated as design elements – as soon as they enter. The MG HistoryWall’s Magna strip and brickwork texturefurtheraccentuate the brand’s strong connection withitshome,theUK. The MG Carfé on the other hand reminds on the significance of greatest conversations over coffee. The store also hasasectionwithvarious vehicle components.Prospectivecustomers can also approach the configuratorwalltodefinetheirown MGexperience.Theycanhave their choice of model, transmission type, and fuel variant, before proceeding to customizethelook,feelandaccessories thattheirMGswill come equippedwith.Byaddingsuch modernelements toamplify its brand legacy, MG has essentially taken the in-store customer experience to the next level. Speaking on the developm e n t, Ra j e e v Ch a b a , President and Managing Director,MGMotorIndia, said, “MG Hector has been developed with a high degree of localizedcontenttocatertothe specific needs of new-age Indian consumers. As India’s first internet car with 50+ connectedfeatures,theHectorwill come with 19 exclusive productfeatures,makingitthenew benchmark in its segment. Customerswillbeabletoexperience the Hector first-hand very soon and we are ready towelcomenewcustomersinto the world of MG.” Heralding a new era for the much-revered octagonal badge in India, MG Hector comes with internet inside, thankstothenext-geniSMART technology which promises safe,connected,andfunexperiences. At 10.4 inches, it has thebiggestHDtouchscreenin its segment and also features MG’s signature design cues, includingthefamous star-rider grille. Its character lines are defined by geometric shapes, horizontal flow, and symmetry,while certain sections of its interiors are inspired by modern dance forms. The Hector is also the first carwithasophisticated48-volt mild-hybrid architecture in its segment, making MG Motor the first mainstream carmaker in India to bring 48V technologytothemassmarketsegment. The latest environmentally-friendly engine technology uses a 48-volt lithium-ion battery to store energy and provide extra torque assistance of up to 20 Nm when required. The combination of three key functions – Engine Auto Start Stop, Regenerative Braking andE-Boost–ensuresagreat drivingexperiencewhilereducing emissions by up to 12%. Built to withstand extreme road conditions,theHector has been tested for over one million kilometers in India before entering production and will be available in both petrol and diesel variants.The1.5-litre turbo charged petrol engine delivers 143 PS power at a peak torque of 250 Nm and will be available in both manual and automatic transmissions. Its 2.0-litre turbocharged diesel engine will deliver 170 PS at a peak torque of 350 Nm. Thecompany has made an investment of INR 2,200 crore to refurbish the Halol manufacturing facility and roll out its first product, the Hector, from the facility. MG has installed an all-new assembly line, a press shop, a body shop, a parts distribution centre, a testing track and a new state-of-the-art training facility in the plant – all within a span of 18 months. The plant also has a captive vendor park to facilitate aggressive localization for all MG vehicles. 


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