Bharti Airtel (“Airtel”), India’s leading telecommunications services

provider, today re-launched its flagship customer program - #AirtelThanks.

Continuing on Airtel’s strategy of winning with quality customers, the new

enhanced program is designed to deliver exclusive rewards. The new program is

tiered in its offering – Silver, Gold and Platinum. Each tier opens a whole new set of

benefits for Airtel customers. The benefits are powered by Airtel’s strong

partnerships, which go from premium content brands like Amazon Prime, Netflix

and Zee5 to Wynk music, device brands and many more.

Silver tier is an entry to the world of basic content - AirtelTV, Wynk. With Gold,

customers get access to many add on telecom benefits, and great value access on

premium content or financial services. With Platinum, customers will get VIP

service from Airtel, premium content, e-books, device protection, and exclusive

invites and priority access to events and sales. The program is powered by a great

app experience, which helps users choose, access and navigate through their benefits

in a very simple and user-friendly manner. The app, which has been re-named

“Airtel Thanks” uses strong data-science and segmentation algorithms to customize

the user experiences, based on user interests and profiles. Adarsh Nair, Chief

Product Officer, Bharti Airtel said: “#AirtelThanks is an ambitious program that is

built on deep technology and incredible partnerships. In its latest avatar, we are

evolving the program to deliver highly differentiated experiences that are tailored to

our customers’ needs. We are also segmenting our customer base and ensuring that

our high value customers get VIP service. We are investing in data science, machine

learning and smart APIs to develop these experiences in partnership with digital

first brands like Amazon. We are excited about the future of this program and our

customers can expect more brilliant experiences in the coming months.” Shashwat

Sharma, Chief Marketing Officer, Bharti Airtel said: “#AirtelThanks is our play to

further strengthen our share with the discerning and quality customers of the

country by offering exclusive rewards to them for their association with Airtel. It

covers rewards from premium content, to music, e-books, financial services, VIP

service and host of partner Brands access. For example, with Amazon Prime, we are

now bringing to the market a first of its kind, pre-paid recharge which has Amazon

Prime membership built into it.”

Industry first, Amazon Prime membership with Airtel Prepaid

As part of its #Airtelthanks program, which brings a range of exclusive benefits to

its customers, Airtel today launched a new prepaid bundle at INR 299 to offer 28

days of Amazon Prime membership along with 2.5GB data/day, unlimited calls to

any network and 100 SMS/day.  Amazon Prime membership is also available with

Airtel Infinity Postpaid Plans.