Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway
tires, has signed on with Asian Paints Bharat Super League (BSL)as the “powered by”
sponsors,which is in its second edition. As “Powered By”sponsors, BKT’s association with BSL
will range across multiple areas including promotion and branding.
BSL will be conducted across four states viz., Rajasthan, Haryana, Uttar Pradesh (U.P.) and
Tamil Nadu. The tournament will kick-start from 8th May, 2019 in Rajasthan and will
conclude in the first week of July, 2019.
The Rajasthan leg of the tournament will be contested across nine districts including
Bharatpur, Pali, Alwar, Hinduan City, Nagaur, Dausa (Jaipur Rural), Gangapur, Ajmer and
Jaipur.
Expressing his views about this partnership, Rajiv Poddar, Joint Managing Director,
Balkrishna Industries Ltd. (BKT) said, “Bharat Super League is one of the most keenly
contestedkabaddi eventsin the country and we are excited to associate with them. With the
immense undiscovered talent across many states of the country, westand to support this
league that fosters grass-root level Kabaddi and unearths future champions. With BKT as the
powered bysponsors, audience will have easy access to our mobility solutions ranging from
off-highway to tractor tires.”
Mr. Melroy D’souza, COO, Professional Management Group (PMG) said, “We are pleased to
have BKT on board as the powered by sponsor for the second edition of Bharat Super League,
taking our tournament to the next level. They are trendsetters in the off-highway tire
segment and one of the leading brands in the country and we intend to jointly give fans an
ultimate event experience. We are sure they will add immense value to BSL and vice versa
and we look forward to kick starting this association.”
All states (except U.P.) will have 9 districts where matches will be played, with U.P.having 10
districts. The players competing in BSL are district and state level players. Each district will
see 16 teams face-off with one another. On day 1, 16 teams will contest.
On day 2, 8 winners of day 1 will compete against each other in knock-out rounds -
quarterfinals/semi-finals/ finals of the district. The winning team of the district will be
qualified for state-level competition, which will be held in the ninth district. The winning
team of the state will then byawarded with a trophy and certificate by a local celebrity on
the last day of the event.
Under its campaign, BSL will be undertaking extensive branding at the tournament, including
van campaigns, Radio ads and wall paintings. Besides this, the BKT logo will appear across all
hoardings of BSL, which will be mounted across all four states. BKT will also encouragesports
enthusiasts and audience to flock towards the stadiums across all states through radio and
print advertisements.