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Udaipur - Vodafone India, one of India’s leading telecom service providers launched Double Validity on rate cutter packs, giving pre-paid customers a great reason to talk more at lower rates. The offer on rate cutter pack will enable customers to talk more at attractive rates, affordable pricesand an opportunity to double the validity of the productat a nominal cost of INR 7.

New and existing pre-paid customers of VodafoneinRajasthancan avail this offer through any of the following routes (via 121, through the special offers section on the Vodafone website and My Vodafone app) andcan choose to double the validity of the selected voice rate cutter pack by paying just INR 7. This value offer is valid on the rate cutter packs pre-fixed with ‘DOUBLEVALIDITY’.

Vodafone is one of India’s leading mobile service providers with 1.1 Crore pre-paid customers in Rajasthan and sees a great potential in the rate cutter packs segment.

Elaborating upon the VodafoneDouble Validity offer, Amit Bedi, Business Head- Rajasthan, Vodafone India,said, “Mobile telecom services in Rajasthan are still largely voice dominated with more than 60%of the market revenues contributed by Voice plans. Double Validityis one more customer centric initiative from Vodafone, conceptualized with the objective of ensuring our customers get control on how they utilize their plan and get full value for money. It is a refreshing new offering that blends affordability with customer empowerment.”

In order to enhance awareness and adoption of the Double validity offer, Vodafone is also launching a high decibel marketing campaign across TV, OOH, retail and digital.

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