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PHD Chamber of Commerce and Industry (PHDCCI) organisied the Global Film Tourism Conclave with the theme 'Promoting Destinations through Films' on October 7, 2017 at Novotel Mumbai Juhu Beach, Mumbai.
The objective of organizing the programme was to promote Film Tourism, highlighting the tourism destinations across India and abroad and encourage Indian as well as Foreign Film Makers to shoot films there. The programme is supported by the Ministry of Tourism, Government of India. The Film & Television Producers Guild of India is the Synergy Partner for the programme.
Renowned veterans of the Indian film industry like Mukesh Bhatt, Boney Kapoor, Prakash Jha, Madhur Bhandarkar, Ashutosh Gowariker, Shyam Benegal, Akbar Khan, Ramesh Sippy and Subhash Ghai among others graced the occasion.
Representatives from tourism boards like Romania, China, Czech Republic, Mauritius, Delhi, Himachal Pradesh, Gujarat, Punjab among others gave presentations on the incentive schemes for shooting a film in their destinations. International Production Houses like Family Film Entertainment g ave a presentation on their expertise on film making.
Sharing more details about the programme, Mukesh Gupta, Chairman- Tourism Committee, PHDCCI, said, "Global Film Tourism Conclave is an excellent platform in promoting tourism to those locations where shooting for feature films take place. The locations, especially the ones abroad shown in the feature films attract millions of film buffs.
As per a survey, Indians top the tourism charts for the number of tourists visiting the famous locations abroad. I am certain that our initiative will turn out to be highly fruitful in promoting and creating awareness about the untapped potential of Film Tourism in India."
Rajan Sehgal, Co-Chairman- Tourism Committee, PHDCCI, said, "Film Tourism is rapidly gaining popularity with Indian films reaching out to different untapped locations across the country which have great potential to be the next hotspot tourism destination. We are getting good response from the domestic and international tourism boards who would be interested to share the best practices implemented in their states and countries to promote Film Tourism as a niche sector."
Panel Discussions on 'Promoting India as a hub for Film Tourism' and 'Discover Countries, Explore Locations & Establish a New Path for Tourism' conducted during the Conclave. In parallel to the Panel Discussions, there will also be an Exhibition platform for destinations to showcase locations, tax incentives and subsidies.
The programme has supported by the Maharashtra Chamber of Commerce, Industry & Agriculture (MACCIA), Travel Agents Association of India (TAAI), India Golf Tourism Association (IGTA).
About -
Established in 1905, PHDCCI is a proactive and dynamic multi-state apex organization working at the grass-root level, with strong national and international linkages.
As a true representative of the industry with a large membership base of 48000 direct and indirect members, PHD Chamber has forged ahead leveraging its legacy with the Industry knowledge across sectors (71 industry verticals being covered through Expert Committees), a deep understanding of the economy at large and the populace at the micro level.
Regular interactions, seminars, conference and conclaves allow healthy and constructive discussions between the Government, Industry and International Agencies bringing out the vitals for growth. The Chamber strongly believes that skilled workforce would be an enabler for India's growth story and has structured its slogan for the current year as 'Lead the Change- Make the Difference'.

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