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Reimagining Fishing in Digital Age

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24 May, 17 10:28
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Tata Consultancy Services (BSE: 532540, NSE: TCS), the leading IT services, consulting and business solutions organization, has collaborated with Qualcomm Incorporated through its Qualcomm® Wireless Reach™ initiative and FHI 360 to implement a digital solution that enriches the lives of the fishing community in Senegal, leveraging the transformative power of wireless technologies. In Senegal, 90% of the fishing is done by artisanal fishers who sell to either wholesale fish markets or to small scale women entrepreneurs that process and sell the fish to wholesalers. The goal of the Wireless Reach funded WISE program is to empowerthese artisanal fishers and women entrepreneurs with a solution, jointly designed and developed by TCS and FHI 360, that combines wireless connectivity with GPS in conjunction with specialized mobile and server applications that are accessible through an android based smartphone. The WISE application, now being actively accessed by more than 1,500 users, provides many benefits to the fishing community in Senegal, like improving safety at sea by creating access to daily weather informatio and navigational.
resources to chart a safe course to and fro from fishing zones. Fishermen are able to communicate their location to rescue teams ifstranded in the ocean. The application, which has been used for 700 hours by users as of March 2017, also provides access to training and educational resources like fish processing best practices in video, audio and PDF formats optimized for use on mobile devices so fish processors candeliver higher qualityfish products that command better prices.In addition, program participants, who have logged into the WISE application more than 5,550 times, also use a newly developed electronic market information system accessible to fishermen and fish processors, enabling them to negotiate the best price for their catch or processed fish, ultimately increasing their income. Mobile connectivity also provides easier access to information about affordable loans that help participants expand their businesses by working with local micro-lending institutions.
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