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Udaipur : The city that never fails in the style stakes is gearing itself to host yet another season of fashion and design. In its 17th year, the prestigious platform unveiled in a first of its kind, digital curtain raiser on Lakmé Fashion Week’s social media portals. A stellar line-up of 92 participating designers have once more come together to present the best of the fashion industry through innovative and inclusive collaborations. They will be showcasing their collection from the 24th August to 28th August, 2016 at The St. Regis, Mumbai.

Since its inception, Lakmé Fashion Week has set new trends, strived to promote young talent, taken the lead on the digital front and has transformed India’s premier fashion week into a global platform. This season too will witness a perfect amalgamation of upcoming talent and industry’s most established names that will set an unparalleled benchmark of diversity, creativity, technology and energy and has partnered with Twitter to bring our talent to the forefront via the Twitter Blue Room.

There were two rounds of Model Auditions in Mumbai and North East wherein 7fresh faces were selected to walk the ramp this season. Moreover, this season there was a special plus size model audition where 6 curvaceous females and 4 males were selected to walk the ramp for the first ever Plus Size show. International talent will also be seen at the upcoming fashion week, including supermodel, Monica Thomas andInternational make-up artist and LFW’s official make-up expert, Donald Simrock.



Speaking about the upcoming season, Purnima Lamba - Head of Innovation at Lakmésaid, “I am thrilled to present a brand new range of ‘Lakmé Absolute Illuminate’ that will add the perfect shimmer and glow to your make up this season. This is an extension of our Illuminate statement that was launched during Lakmé Fashion Week Summer Resort 2016 and will be brought to life through Sabyasachi’s vision. The products are specially designed for the festive season, enabling anybody to integrate the latest runway trend with ease. The illuminating foundation, shimmer bricks, bronzers, and highlighters – everything in this range will help you bring Illuminate to life through your look.”

Sharing his views, Jaspreet Chandok, Vice-President and Head-Fashion at IMG Reliance said, “Each season, Lakme Fashion Week has been setting new trends in fashion. This season is just as exciting with a mix of exciting new talent on board, integration of technology, focus on sustainability and showcases from some of the premier designers in the country.”

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